Are you GDPR compliant?

Have you taken responsibility for your Customers’ Personal Data?

  • Is your Database cleansed?
  • Is your Privacy Statement up to date?
  • Is your Data and website secure?

Who is your who?

I Help Your Business to Find Your Ideal Customer.

  • Get in front of the right people
  • Where did they go to find out about you?
  • GIve your Customers a supreme Customer Experience

What is Your Customers’ Experience?

Happy Customers increase Revenue

  • Where are the Key Customer touch-points?
  • Is Your Customer Service Friendly and Efficient?

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Profile Your Existing Client Database

Your Customers would be contacted representing a cross section from your database for permission to do a 1 to 1 phone call with them. Questions would be agreed to identify what they think of your company from a brand and service/product perspective – essentially understand the Customer Experience. The subsequent results will give you a good idea of how your typical customer profile might look like.

Using Customer Demographics and Segmentation

If your business is in the B2C sector then it would be valuable to find out where your ideal Customers are, not only by postcode but also by income, lifestyle and interests. With this information you can target your Customers more precisely and make your marketing budgets much more effective in winning more sales.

The 80/20 Rule and GDPR

80% of your revenue is generated by 20% of your customers so you need to know which ones represent your 20%. Concentrating on your top 20% will generate your ideal customer profile which you can use to get more business from existing customers as well as using it as a brief to target new customers. The 80% can also be profiled with a view of getting them up the value chain.

By now you need to be GDPR compliant to make sure your business AND database is fit for purpose to meet future Data Protection requirements. Click here to complete a short questionnaire.

Customer Profiling Norwich

Sales Coaching

Coach your sales team so that they can be more effective at winning new business; and once the customer is on board – KEEP them.

Customer Profiling Norfolk

Sales & Marketing Growth Audit

Allow me to come into your business and carry out a thorough sales and marketing audit to help your business reach its potential.

Customer Profiling Expert

3 NEW ways you can get business!

Let me teach you how with just the simplest of techniques you can start winning new business starting from tomorrow!

Why Businesses Choose Me

Whatever your requirement, the first meeting is totally FREE so we can have an open and frank discussion about how you want your business to move forward and at the same time generate some ideas that you can use now. You have the choice of either putting these ideas into practice yourself or outsourcing the solution to me and I will produce a sales and marketing plan or if you prefer, a full business plan.

5 Reasons to Get in Touch

  • Need more business?
  • Want to rationalise your customer database?
  • Wish you had more time to work on your business?
  • Looking for better, more effective sales & marketing strategies?
  • Can you imagine a more focused sales team winning more business?


“We used Jamie as the Sales Coach to help us with our TeleMarketing, Direct mail and Email marketing. The target was to achieve a 20% increase in courses – so far there has been a 40% growth for courses booked for the following year. As a result our market share has increased in East Anglia by 20%. I would have no hesitation in recommending Jamie if you want to get more sales for your business.”

David Pratt, Managing Director, Anglia Business Academy

“There are those who talk about it or even know about it but when it comes to having done it then Jamie is your man to empower you to actually attract and retain the customers you deserve”

John Burroughes Chief Founding Officer of Bite The Cherry

“I needed to focus more “on the business” so Jamie worked alongside me to profile our existing customer database which clarified what types of business were best for PanaEpos and where we should concentrate our efforts looking for more of the “right” business. Processes were then put in place to provide a great customer experience that cemented our relationship with our customers as well as increasing internal productivity. Sales and Support now work together to concentrate their time where we can get additional selling opportunities from both new and existing customers. In conclusion, profiling the customer database has been a real benefit for us and has enabled us to grow our business and buy a local competitor who was retiring.”

John Mills Managing Director, PanaEpos Ltd

“We engaged the services of Jamie Allan and found his forthrightness, professional and friendly attitude to be first class. He understood the brief and delivered on that brief to the time agreed. We would have no hesitation in using his services or recommending him.”

Grant Long Managing Director of Norfolk Motor Group

Wanting More Sales ? – Get in Touch!

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