Is This You?

Grow Your Business

Whatever role you have in your business, I want to understand:

Your Frustrations – what is it in your business that frustrates you?

Your Issues – what issues are there in your business that prevents it moving forward?

Your Desires – what makes you get out of bed in the morning to fulfil your goals and desires?

As businesses mature, business owners and senior executives sometimes can’t see what treasure they already have in their business. My role is to find that value and make good use of it.

If you are in an Executive position of Leadership:

You want a business that has a clear mission, vision and values; that manages its competitive position; has high customer loyalty and retention; has good quality staff; takes advantage of technology; manages costs and ultimately has a high net worth.

However nothing happens without sales and marketing so the first thing to do is to set up an internal assessment from all stakeholders who have an opinion about where the business is now and where the business needs to get to in order to meet your key issues. Also there will be an engagement programme with existing customers which will help you understand:

  • How they feel about your business
  • What more they want from your business

In this way you will get an external perspective of your business. You and your business is unique and different from any other.

If you are responsible for a Team within the Business:

You too want to know the Mission, Vision and Values of the business. You want the right team of people around you; be up to date with technology; make sure you have a strong profiled database; understand where your products and services meet the wants and desires of your target markets; meet your current sales targets month on month; maintain qualified leads; close more deals;  identify new product opportunities.

THE FOUNDATION OF YOUR SALES AND MARKETING IS BUILT ON:

  • Who your Market is – Your customers and Potential customers – MARKET
  • What your Message is – What makes you different; Your USP – MESSAGE
  • What Channels to Communicate through – Media Selection – MEDIA

To meet your issues, I can provide a full and comprehensive marketing audit that covers all the key areas of your sales and marketing. Other issues that pertain to growth and development can be covered by setting up an internal assessment from all stakeholders who have an opinion about its Sales Capability and Sales Performance and where they see the business  now and where the business needs to get to in order to meet your key issues. In this way you can assess who the best people are to help grow your business.

Also there will be an engagement programme with existing customers which will help you understand:

  • How they feel about your products and services
  • What more they want from your business

In this way you will get an external perspective of your business and use the information to understand your customers much better and get them to buy more from you possibly.

Other internal activity will be to profile your existing database so you know where your best and worst customers are.

If you are an Employee of the Business:

You want to have the support and backing of a strong management team and understand the mission, vision and values of the business. In this way you can add valuable personal insight into how you think the business is performing now and where you think it should be in the future.

I have SIMPLY MADE THINGS HAPPEN for other businesses over the years – and I can MAKE IT HAPPEN for you too so  contact me now for an informal and confidential discussion.

 

top