Are you GDPR ready?

By May 2018 your database MUST be compliant with the new General Data Protection Regulation (GDPR). Click here and fill in the short Questionnaire to start your GDPR compliance process OR download your 5 point Guide 5_Things_You_Should_Be_Doing_to_get_Ready_for_GDPR Whatever business you are in, especially B2C, if you have a database that you are actively using for marketing […]

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You’ve Got Loads of Data – But What Are You Doing With It?

Customer Databases

As your business has grown, you have accumulated multitudinous amounts of data which lies within your IT infrastructure across your company’s departments. So much data can appear disorganised and disconnected from those who really need to access it especially if you are in the Marketing and Sales operations where data intelligence is vital if you […]

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Discover the BEST Location for Your Retail Business

Before you sign the lease or buy your new business:  Test whether local market demand will support your business  Check likely customer flows  Consider competitor impact on your proposed site Location Planning for Retail – Destination Site Preferred factors include: The ‘right type’ or right customer demographic for your business Which postcodes are a “best fit” […]

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Book Your Complimentary Demographic Discovery Session TODAY If your Business is in the Leisure, Hospitality, Tourism or Retail markets, we will collect customer data from a small sample of your database and delve deeper into Groups and Types to show how you can better understand your customer and target sub groups for more detailed identification and promotion planning. […]

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Find More Customers Using Demographics

For B2C Marketers, how to attract more customers is a regular question for any and every B2C business. Marketing is arguably the most important business cost as it is an investment to acquire more customers or clients and therefore must be carefully deployed across the marketing mix. We’ve all heard the saying ‘half the money […]

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Want to build a Database from scratch?

Win New Business

If you are planning to start a B2C (Business to Consumer) business or have recently launched your business idea, the chances are that you have probably not created a target customer database. So if no customer database exists, you need to do some customer research using an ACORN profile description to identify postcodes and your […]

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7 Reasons Why You should Profile Your Customer Database

Sales Training

By profiling your database you will know who your ideal customers are and give them a superior customer engagement experience. You can then use that information to both generate additional sales from your existing customers as well as being able to find new customers who are more likely to be interested in buying from you. […]

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Getting the Business

You’ve done all the groundwork – NOW get the business. Here’s 6 of the best that will make that happen  Your website is sorted ready for enquiries;  your database is profiled so you know who to talk to in the right market with the right message; and all your marketing has been produced, sent out […]

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